A NETWORK LIKE SWITZERLAND
NAMING & BRANDING
Two becomes one, with a higher objective: At our suggestion, the new SUISSEDIGITAL brand replaced the previous ‘Swisscable’ and ‘Ihr Kabelnetz’ (Your Cable Network) brands. Since then, the positioning of the association of the communication networks has been more consistent and fit for the future: The name uses two national languages to underline the Swissness of the association, adding the concept of digitisation, which is enabled first and foremost by the powerful network and open competition.
A NETWORK FOR SWITZERLAND
The fibre optic cable network of all association members is the backbone for Switzerland’s nationwide supply of Internet, TV and telephony. And this is a necessary thing: With progressive digitisation, demand is growing for high-performance networks. In every sphere of life and in all regions of the country.