CAMPAIGN FOR DIE MOBILIAR
What would happen if you invited the Swiss entertainers Christa Rigozzi, Fabian Unteregger, Claudio Zuccolini and Christian Glanzmann (from the folk metal band Eluveitie) to a film studio and assigned them with the task of erecting a tent – without the instructions? The result is the film about the online campaign on the involvement of Die Mobiliar with «Das Zelt» touring theatre. Where, of course, the aforementioned celebs were firmly in the spotlight throughout.
The film proved a major attraction on the digital networks and recorded an above-average click-through rate and an impressive number of plays.
The online campaign was supported by targeted local displays for the dates for individual locations. Here, too, the focus lies on the entertainers.