VISUAL IDENTITY FOR «BERNER FILMPREIS»
The process of recognition and visual shaping should be quick. For the Bern Film Festival, this is achieved using just a few clear elements: the bear of Bern, the spotlight for the film and the break-away lines of the praxinoscope, a precursor of cinema technology. The schemata remain, the colour coding changes. In this way, the Festival is given a distinctive appearance every year.