THE OFFER THAT YOU CANNOT REFUSE
I. THE NEGOTIATION
Quickline is a large family of cable network companies. Together, they provide different regions with fast internet, telephony and home entertainment. We cite the visual language of ‘The Godfather’ trilogy as head of the family and translate this history to the services of Quickline. Also in a trilogy, we implemented this campaign style for the topics of internet, combination packages and mobile communication.
FROM THE CINEMAS TO THE HIGHSTREET
For all waves, the leading medium was film. Aired in cinemas and on IPTV. The campaign was complemented by online advertising, posters and POS measures.
II. THE OFFER
If the Godfather makes an offer, you don’t refuse. With immense powers of persuasion, he puts the competition in their place.
III. THE CONFESSION
For many, switching mobile network suppliers is a difficult task. And those that are led into temptation must reckon with a bad conscience. Also in the style of ‘The Godfather’, our protagonist eases his conscience in the confession booth.