MY DECISION

ONE BRAND – ONE SYSTEM

The telecommunications company Quickline has grown rapidly and in the process has developed a unique brand hierarchy that, alongside Quickline, also includes Finecom. We simplified the appearance and, in close cooperation with the customer, developed a ‘one brand’ strategy. The existing logo was retained, the surrounding branding was forged anew.

TEMPLATES FOR EVERYONE AND EVERYTHING

Despite this reduction to a single brand, sufficient space had to remain for a diverse variety of divisions and applications. Sophisticatedly coordinated design elements and a clever corporate design generated the necessary design scope for persistent recognisability.

WORKING WITH SOPHISTICATION

Preventing this flexibility from getting out of hand and consistently reinforcing a clear corporate identity demands a systematic approach to design.