CELEBS GALORE

CAMPAIGN FOR DIE MOBILIAR

What would happen if you invited the Swiss entertainers Christa Rigozzi, Fabian Unteregger, Claudio Zuccolini and Christian Glanzmann (from the folk metal band Eluveitie) to a film studio and assigned them with the task of erecting a tent – without the instructions? The result is the film about the online campaign on the involvement of Die Mobiliar with «Das Zelt» touring theatre. Where, of course, the aforementioned celebs were firmly in the spotlight throughout.

GREAT OUTCOME

The film proved a major attraction on the digital networks and recorded an above-average click-through rate and an impressive number of plays.

TARGETED MODIFICATIONS

The online campaign was supported by targeted local displays for the dates for individual locations. Here, too, the focus lies on the entertainers.

ON OUR OWN BEHALF

And because it was so beautiful and the opportunity presented itself: Our protagonists were more than happy to pose for a souvenir photograph with the agency owners. Thank you #Chrigl, #Christa, #Claudio and #Fabian.