JUST ONE MORE?
NATIONAL ALCOHOL PREVENTION
Moving images provoke discussion better than any alcoholic drink. For the Federal Office of Public Health (FOPH), we implemented a series of simple but highly effective films as part of an alcohol prevention campaign: Without the use of words, we show everyday scenes in the lives of drunken people and the unpleasant consequences of over-consumption.
Millions of clicks can’t be wrong: The campaign struck a nerve, also internationally, with the result that German ‘Alcohol Awareness Week’ came knocking in Switzerland, inquiring about the use of two of our spots.