EFFORTLESS UNDERSTANDING

DRUNK ON THE WAY HOME

Nothing helps make a situation clear than experiencing it yourself. However, it was not our objective to recreate an experience of excessive alcohol consumption, and so we used a game as an intermediary. Quick – and entertaining – it illustrates the potentially severe consequences for the journey home of every extra glass. A coordinated project between the Federal Office of Public Health (FOPH) and the Swiss Council for Accident Prevention (cap).

VALUE FOR MONEY

Naturally, the app was free. But it did win an award: third place among the best apps in Switzerland. And it was also listed among the top 10 at Apple, with more than 30,000 downloads.