_CYEL WRITES THE NEW RULES OF CYBERSECURITY

THE COMPANY

_cyel is a joint venture between the German company Rheinmetall AG and the Bern-based innovation enterprise Dreamlab Technologies AG. They have entered the international market with a new concept of cybersecurity: Moving target security.

THE BRANDING

We formed the name from ‘Cyber’ – the space in which the product takes effect – and ‘equilibrium’ (the balance). To dramatise this space and flexibility, _cyel always starts with a blank, a gap, symbolised by the underscore. The claim ‘Moving Target Security’ is incorporated in a versatile corporate graphic.

MISLEADING IMAGES

Without clear reference points, we cannot orient ourselves. If clear points of reference are lacking in cyberspace, no attack can be launched. Conversely, we can remain safe as long as we are not easy to categorise and are agile at all times. We have translated this fact in an architectonic sense to the world of images.

CLEAR STATEMENTS

Complex subjects demand simple explanations. So do fresh ideas. If both occur simultaneously, it poses a major challenge. The contents must be accessible and intuitively applicable across all channels. This is achieved with clear symbolic language and a well-conceived system of explanatory graphics.