A BAND IS A BUSINESS
77 BOMBAY STREET
After finding fame in their distinctive uniforms, the band 77 Bombay Street took the next step to success. We accompanied the young stars with their identity process, styling and branding. With the positioning of ‘On my way home’ – between home and wanderlust: The band is made up of four individuals who, as musicians, are always living somewhere between near and far. They have a permanent home that they miss when they are on the road. Nevertheless, their chosen lifestyle is characterised by curiosity, movement and development, and in their thoughts, they are always on the move. As serious musicians, they never take their eye off their firm ambitions.
WHAT DO YOU SEE?
We see, for example, a No.1 position in the charts. The artwork emerged from the positioning and from exciting talks with the band. The multifaceted pictures highlight aspects of the songs. From single to single, or application to application, the artwork can be used flexibly yet is immediately recognizable throughout.