Branded Interactions
Make People Believe
We shape interfaces
Branding and advertising are moving ever closer together and new rules apply for both sides. Especially digital platforms offer new means of transporting contents through the moving image: #Advertising works when the branding gets going.
user experience
Digitisation is changing advertising. Digital media require user-oriented design and functional concepts. User experience and information management are increasingly taking key roles in successful dialogue.
digital footprint
The boundaries between a brand’s physical and digital environment have long ceased to be sharply delineated. Branding demands skilful handling – also in a virtual world. #Identification and #Differentiation thus become fundamental elements of success.