Branding & Advertising

Make People Believe

We shape interfaces

Branding and advertising are moving ever closer together and new rules apply for both sides. Especially digital platforms offer new means of transporting contents through the moving image: #Advertising works when the branding gets going.

user experience

Digitisation is changing advertising. Digital media require user-oriented design and functional concepts. User experience and information management are increasingly taking key roles in successful dialogue.

digital footprint

The boundaries between a brand’s physical and digital environment have long ceased to be sharply delineated. Branding demands skilful handling – also in a virtual world. #Identification and #Differentiation thus become fundamental elements of success.